ANNA OF THE NORTH FOR ADIDAS ORIGINALS

 
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"BEST FRIEND" EDITORIAL

After the immense success of its first “Thugger” bootleg, Brooklyn-based music-clothing label Honeymoon now returns with an iteration in black. Debuting in a 35mm editorial entitled “Best Friend,” the new colorway pays homage to Young Thug’s song of the same name, a powerful commentary on friendship.

 
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EDITORIAL FOR HYPEBEAST

Hot on the heels of the release of Young Thug’s long-awaited album JEFFERY, Honeymoon now unveils an extremely limited run of “bootleg” tees that bring together Young Thug and Thrasher magazine.

 
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REJJIE SNOW FOR i-D, APRIL 2016

Internationally known and locally respected, Dublin's Rejjie Snow has the whole world in his hands. With his hotly anticipated debut Dear Annie set for release this year, we meet with the man behind the music. 

 
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REJJIE SNOW FOR WONDERLAND, MARCH 2016

Over the past few months, Rejjie Snow has toured with Madonna, premiered a video featuring girl du jour Lily-Rose Depp and been photographed by Harley Weir for a French Connection campaign. Success, it seems, is written across his cheekbones. 

 
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ANNA OF THE NORTH FOR WONDERLAND, DECEMBER 2015

There’s something rather otherworldly about Anna of the North. Her quiet confidence has got her far with a stream of visually stunning and vocally arresting music videos. Perhaps Anna’s small town upbringing has provided the grounding for her success. A fragile beauty and humble as you like, we cozy up with Anna to discuss her Scandinavian roots and journey so far.

 
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REJJIE SNOW FOR OYSTER, SEPTEMBER 2015

Rejjie Snow is the stage name of Irish rapper Alex Anyaegbunam. His first gig was supporting MF Doom. His first mixtape knocked Kanye West off the UK iTunes chart. He's been described the leader of a boom-bap revival. (He also just turned 22.) But what does he know about love? A fair bit, actually — kid's a romantic.

 
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ANNA OF THE NORTH FOR NYLON, DECEMBER 2014

Anna Lotterud was so secretive about her voice growing up in Gjøvik, Norway, that even her closest friends didn’t know she sang. But while studying in Australia, she went out with classmates and enjoyed a few beers. Before she knew it, she’d hopped onstage for a spontaneous duet with Melbourne musician Brady Daniell-Smith. “I loved her singing and got in touch with her after writing ‘Sway,’” he says. “She was in Norway by then, so we recorded it over Skype.”  

 
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